Welcome to thisisgoodmarketing.com

UPDATE: In 2024, Karl and Manuel decided to give away these courses completely for free. While some of the courses still reference Universal Google analytics and have not been updated to reflect the switch to GA4, the frameworks and concepts we describe in the courses still very much apply.

For the past decade, we’ve been starting, scaling, selling, and consulting with businesses of all sizes.

We believe that marketing is a science and not an art, so our courses focus on building repeatable systems for growth. Marketers fail because they lack either the processes, systems, and frameworks they need, or the discipline to carry out those processes consistently.

In our courses, you’ll get the exact formulas we’ve used to grow businesses to millions of users and millions in revenue. Each course module comes with multiple sections of prescriptive text-based course material and info-graphics. Every section starts with a summary video in an interview style where Karl and Manuel talk about the current course section. You can “hear them thinking out loud” talking about how the current section fits into the strategic business context and how previous sections and the current section are connected and how they are part of a bigger Marketing strategy.

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Moritz Plassnig

Former CEO and Founder at Codeship

"As my co-founder at Codeship, Manuel helped create a lead engine based on content marketing that generated over 1M unique visitors per year to our blog, driving thousands of marketing-qualified leads every month, helping make Codeship a multi-million dollar business with 1,000s of customers.

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Markus Jenul

Head of Digital Marketing at Bitmovin

"Manuel helped us build and execute on the content marketing engine and the other systems and processes described on thisisgoodmarketing. After implementing these frameworks, we tripled our leads within 6 months while needing half the budget we had had previously allocated."

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