Building a Content Marketing Engine
Get Started with this Course
Content marketing has proven time and time again that it can be a valuable revenue driver for businesses, regardless of industry.
About this Course
After working with many clients over the years, we realized that - while many businesses know the value of content marketing - they struggle to turn content into a consistent, predictable growth channel. All too often, they start a blog, create a few posts, then lose steam. The marketing team looks back at their Google Analytics account a few weeks later and sees almost nothing, so they move on to other channels.
Marketers who fail to succeed at content marketing either lack the processes, systems, and frameworks needed, or they lack the discipline to carry out those processes consistently.
With this course, you will get to-the-point information that summarizes years of learnings into clear and concise instructions. We provide you with prescriptive text-based course material and info-graphics and also provide over 2 hours of dedicated in-depth interview videos where Karl and Manuel talk about the specific section you are currently reading through. This mix of prescriptive text and video material that provides context and lets you “hear us thinking out loud” will enable you to learn how to overcome the barriers mentioned above and prove to your company’s leadership that your content marketing efforts positively contribute to the business.
As content marketers, we have a responsibility to the business to provide predictable output of content that drives people from awareness to consideration to purchase decision. This course will walk you through the exact process that you can use to build a predictable, consistent content engine.
We know this strategy works because we’ve used it for years, implementing it for companies of all sizes. Whether you’re a one-person marketing team with less than $1 million in annual revenue or part of a multi-million-dollar software company, you can use this course to create a repeatable, scalable, and predictable content marketing engine!